Did you know that 74% of people identify word-of-mouth as a key influencer in their purchasing decision?
This guide provides marketers a comprehensive guide to the power of advocate marketing, including building a framework for success, and identifying and recruiting your most satisfied customers.
Based on proven best practices, learn how to:
- Distinguish between Advocates, Influencers and Super Fans
- Secure executive buy in for your program
- Identify advocates from your pool of customers
- Measure your program's success
Featuring examples from Starbucks, Apple and Airbnb!
If you want are looking to harness the power of your customer base and help drive attributable revenue, grab your copy today!