Customer marketing programs should be focusing on creating brand advocates by building advocacy programs.

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    What’s in the ebook?


    As a customer success professional, you know how important it is to utilize your customers.  

    Identifying brand advocates and building brand advocacy programs is a key responsibility customer experience teams should take on.  

    If you want to harness the power of your customer base and help drive attributable revenue download a copy of this book. 


    01 Learn how to distinguish between Advocates, Influencers and Super Fans.

    02 Identify brand advocates from your current pool of customers.

    03 Secure executive buy-in for your program by measuring your program's success.

    04 See real-life examples of best-in-class advocacy programs.