Why Community is a Strategic Asset Against Your Competitors

As an Executive, one of your biggest challenges is adapting and learning how to build, grow and scale your community in this new reality of self-isolation and social distancing.

In a world of feature-function parity, saturated digital marketing channels and a lack of trust in corporate sales and marketing content, a strong community is your most defensible asset. In this session, you’ll learn how to build a community full of dedicated customers and Super Fans that elevate your brand and advocate on your behalf. Forward your business goals and protect the brand you’ve built by standing out in a way that’s unique to your company’s mission, vision and values.

Founder of CMX and VP of Community at Bevy, David Spinks, and Head of Community at Vanilla Forums, Adrian Speyer, talk about how the best companies in the world are building strong cross-channel communities to successfully protect their most valuable assets: their customers, partners and stakeholders.

In this webinar, they share why building strong communities online and offline are a key ingredient to success. They share 5 critical recommendations that you, as an Executive, can put into practice today to start building your own strategic moat, including:

• Crisis communications,
• Capturing critical knowledge,
• Cooperation between your team and customers,
• Customer loyalty and loyalty to your customers,
• Customer growth & expansion
  .

A loyal following strengthened and powered by community is one that can never be copied; learn how community can be your company’s moat.