While organizations have been using communities for many years, it is only in the last few that executives have started to see the value that community can offer. But now, in 2021, many executives have finally started to view community structures as a new governance model for the entire organization rather than a stand-alone initiative.
Moreover, many executives have come to realize that the benefits of an online community align with their top business priorities. This includes priorities centered around talent acquisition, retention and customer relations - not to mention customer experience.
What has led executives to this conclusion in 2021, and how can they ensure that their community endeavours are successful?
Led by Carrie Melissa Jones, Erica Kuhl and Holly Firestone, this session will unpack the number two community trend from our Predictions 2021 ebook: increased executive interest in community.
This session explores:
- Why executives are finally taking note of community, and how the pandemic has contributed to this revelation
- The many benefits that online communities can bring to an organization, both internal and external
- How to ensure that any new or existing communities see success in 2021
Carrie is an author, community builder, M.A. researcher, and community management consultant. Her work influences the world’s leading brand communities including the American Medical Association, Buffer, Patreon, Google, and DoSomething.org. She is the Founding Partner and former COO of CMX, the hub for over 20,000 community professionals.
Erica recently left her position as the VP of Community at Salesforce, where she spent 17+ years building the iconic Trailblazer Community and programs with over 3 million members. Erica has just ventured out on her own and is now helping organizations build authentic, engaging, and empowering communities. She is passionate about transforming the way organizations team up with their customers through community.
Holly is currently the Head of Community at Venafi, and is leading the development of their new community. Holly is an experienced community strategist who has built and run some of the largest B2B communities and community programs in the world. Previous to Venafi, she spent two years building the Atlassian User Group program and five years at Salesforce, leading the Community management team.