Putting Community at the Heart of Your Customer Experience

FeverBee's Richard Millington will explain how you can
stop relying on search traffic for growth and systematically
increase the number of members in your community and
deepen their level of engagement. During this session,
you will learn the fundamental problem baked into the very
concept of most communities which inhibits their growth
and how to predictably get members to participate more
by satisfying not just their needs, but also their desires.

Four Vanilla customers will discuss their customer communities from the trenches.
You'll hear from Immediate Media, Cofense and RapidMiner.

Carrie will discuss the Community Commitment Curve framework to create engagement
and leadership for your specific community’s purpose.

Brad will cover the history behind Acer's World Class Community.
How it was built, their Superfans and Ally programs,
ROI, success stories and their transition into a hardware
Gaming Community. Now more than ever, their Community
squarely fits into both a Support and Marketing Community.

Sarah Judd Welch will share Sharehold’s community design methodology,
an innovation process used to define community strategies and solutions
for communities of all kinds, from General Electric and Harvard University
to Grammarly and Meetup. This will include an introduction to design thinking,
its application to community strategy, and a step-by-step guide to align business
and community needs around product and program solutions.