Convincing The Inconvincible: Converting Skeptics into Passionate Community Allies

On Demand Webinar

Communities are cool, but not everyone “gets it”. An online community can benefit many areas of your organization, but some people don’t care, dismiss it, or feel outright threatened by it. This makes things even harder if we need their support and involvement to make the community a success. How can we overcome these obstacles?

Jono Bacon, a leading community strategy consultant and author, shows you how to convince the inconvincible, step by step. He also shares what he has learned about the business of building buy-in when it comes to community projects.

Jono will break down the problem into a clear sets of pieces, map those to different parts of an organization, and walk through a crisp strategy and clear set of practical methods to build support throughout your community development process. He will also share the mines in the road he has discovered throughout his career and share how he dealt with them.

If you need broader support for your community in your company, be sure to watch this on-demand session!


Jono Bacon is a leading community and collaboration speaker, author, and podcaster. He is the founder of Jono Bacon Consulting which provides community strategy/execution, workflow, and other services. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage. His clients include Huawei, GitLab, Microsoft, Intel, Google, Sony Mobile, Deutsche Bank, Santander, HackerOne, Mattermost, SAP, FINOS Foundation, The Executive Center,, Creative Commons, and others.  He is also the author of best-selling books, ‘People Powered: How communities can supercharge your business, brand, and teams’ and ‘The Art of Community’.

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