So you’ve heard the news, your existing customers are your best source of new customers. But how do you go about formalizing a process that proves your customers are important to you and achieves reliable business outcomes?
By following a step-by-step process that uses your community to develop a customer advocacy program.
Higher Logic is partnering with Captivate Collective’s Liz Richardson and Deena Zenyk, both of whom are pioneering leaders in the customer advocacy field. Combined, they boast over 25 years of experience helping organizations launch customer advocacy programs. They’re geared up to answer the most common questions,and to offer practical advice and proven insights on how your organization can harness an engaged community to power a customer advocacy strategy.
Watch this session to learn first-hand what works and - maybe even more importantly - what doesn’t.
What you’ll learn:
- Best practices for architecting a customer advocacy program
- Key outcomes & measurements
- How to identify and recruit advocates from your community
- Incentive types and how to use them