If you’re a marketer, or you need more information and understanding on how to turn customers into advocates, you need this upcoming webinar.
Liz is an award-winning customer marketer and advocacy executive known for her innovative work in customer engagement methodology. Before becoming the co-founder of Captivate Collective, a customer advocacy consultancy, she served as the VP of Customer Advocacy at Influitve. She continues to generate best practices and education in the advocacy and engagement field and works with a portfolio of technology clients to grow their customer programs.
Deena is a true pioneer in her field with over 15 years of hands-on experience in advocate marketing and customer engagement. She co-authored The Messenger is the Message – with Influitive and Eloqua founder Mark Organ. Former Head of the Center of Excellence at Influitive, Deena is now a well-known and sought-after advocacy consultant and thought-leader for B2B organizations and companies passionate about customer collaboration.
So you’ve heard the news, your existing customers are your best source of new customers. But how do you go about formalizing a process that proves your customers are important to you and achieves reliable business outcomes?
By following a step-by-step process that uses your community to develop a customer advocacy program.
Higher Logic is partnering with Captivate Collective’s Liz Richardson and Deena Zenyk, both of whom are pioneering leaders in the customer advocacy field. Combined, they boast over 25 years of experience helping organizations launch customer advocacy programs. They’re geared up to answer the most common questions,and to offer practical advice and proven insights on how your organization can harness an engaged community to power a customer advocacy strategy.
Watch this session to learn first-hand what works and – maybe even more importantly – what doesn’t.
What you’ll learn: