The term community gets thrown around quite a lot when discussing customer experience, however many organizations make the mistake of not actually knowing what community is, or how it should be created.
As a result, community has become somewhat of a buzzword for organizations who wish to strengthen their customer experience (CX) — this is a mistake. Community is much more than a buzzword!
Join Adrian Speyer, Head of Community at Vanilla, who will be sharing how companies deploy community as part of their customer experience. Some key ideas that will be covered in this webinar include:
- Where does CX and Community meet?
- When does it make sense to have an online community?
- How do you tackle the conversation about community with your management as part of the discussion on customer experience?
- Who/what are best in class examples of companies engaging their community?
By the end of this video, you'll learn how community can become a key component of a positive customer experience.