A Research Study: Customer Perceptions of the Community Experience

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Mike is a data-driven individual, and no stranger to its importance in delivering the right message to the right people to ensure an outstanding experience. Mike joined Vanilla in early 2020 from the travel industry, working in Operations, Marketing and Client Satisfaction.

He holds an MA in English Language and an MBA from The University of Leicester and enjoys digging for, and presenting insights to any and all areas of business.


What do your customers actually want?

In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes.

How do customers see community as a solution to their customer experience expectations?

Community offers brands efficient solutions across the business spectrum: support, success, CX, and marketing objectives can be managed and realized through Community.

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’. Do customer expectations around CX align with Community offerings? And if so, how do these solutions impact business-focused objectives?

Join us for an in-depth discussion led by Vanilla’s Marketing Manager, Mike Ellis. Mike walks through this research and guides you on community usage in terms of the most valued customer experience aspects.

Join us to learn:

  • What do Customers Expect from CX?
  • Do customers think community helps meet these objectives?
  • Will community help businesses meet other objectives of CX investment?

Are you intrigued yet?

This research report provides invaluable insight. Don't miss out!