Customer advocacy outcomes run parallel to customer marketing goals. There’s no doubt that CX teams should be considering how to run their customer advocacy program. 

Download our free eBook to learn more about where your advocacy program stands and what you can do to improve it.  

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What’s in the ebook

01 Determining your Maturity Level

The first step in elevating your program is understanding the level your customer advocacy program is currently at.  

Using the Maturity Model, you can understand what you’re doing right, and how you can further improve your offering. 

02 Advocate Experience

Every interaction your customer has with your brand leads them toward or away from future acts of advocacy.

HubSpot says,  “unforgettable experiences make it easy for customers to promote your business.” Benchmark it through benefits, relevance, and engagement.

03 Business Impact

How does Customer Advocacy create impact across the business? If you are doing it right, it can influence meaningful results for multiple departments.  

By reviewing your standing in terms of outcomes, brand, and alignment you can determine your cross-organization impact.

04 Program Execution

Are you enabling the best results from your customer advocacy program? Program execution is how you use the means you have access to.  

By measuring your efficiency and effectiveness across technology, resourcing, and budget, you can establish the level of your program and learn to further it along.