Have you found yourself sucked in to The Engagement Trap? If you’re reporting on the number of active members or posts in your community, you’re in the trap.
Watch as Richard Millington, founder of FeverBee explains why you shouldn't waste your career or community's potential chasing engagement.
Based on his newest book, you'll learn:
- What is the engagement trap
- Why focusing on engagement is detrimental
- How to establish smarter community goals and objectives
- How you can turn these new objectives in to a long term road map for true community success
Richard Millington is the founder of FeverBee and the author of Buzzing Communities. Over the past 14 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.