Successful communities demand much more attention than most organizations predict. While organizations often launch communities with one or two key leaders and project managers, this approach rarely scales past the first few months. In a best-case scenario, it can create overwhelm for teams that scramble to keep up with relationship-nurturing, measuring their value, and creating valuable content. In a worst-case scenario, it leaves teams stretched thin and unable to create a thriving community.
Community is similar to any other department in that it demands a full-time team and a knowledgeable, present community manager. In order for your community to truly thrive, you need to ensure that it's equipped with the resources necessary to succeed.
Find out how best to approach this in this on-demand webinar led by Carrie Melissa Jones, Founder of Gather Community Consulting. With years of community building experience under her belt, she has learned that there's a right way and a wrong way to approach community building. In this webinar, you will learn:
- How to decide the right level of community hire
- How to leverage external resources such as moderation agencies, consultants, and development studios
- How your team can partner effectively with platform providers
- Examples of team organization at different stages of the community
Check out the recording, now!
Carrie is a community leader, entrepreneur, and community consultant who has built community online since the early 2000s. Her work influences the world’s leading brand communities including the American Medical Association, Brainly, Buffer, Google, and Patreon. In 2016, Salesforce’s Mathew Sweezey named Jones one of three experts to follow on community management.
She is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX Media. She is currently working toward an M.A. in Communication at the University of Wisconsin - Milwaukee.