With the proliferation of digital technology over the past decade, client and customer loyalty have become increasingly difficult to develop and sustain. As a result, the way that brands engage with their customers continues to evolve and shift, which leads us to question whether the traditional principles of customer engagement have become obsolete.
In this on-demand webinar, Chris Malone, seasoned expert in customer loyalty will discuss key learnings from his book, The HUMAN Brand: How We Relate to People, Products & Companies, including:
Chris Malone is the Founder and Managing Partner of Fidelum Partners and has over 30 years of sales, marketing and organizational leadership experience. He has held senior marketing positions at a number of leading companies and has advised a broad range of Fortune 500 companies.
As the Chief Marketing Officer of Choice Hotels, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization.
Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, published by Wiley & Sons. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.