Ever wonder how to build effective community personas? Whether you've already launched your community and are struggling with engagement, or you're about to launch a new community, developing and refining community personas is an essential, yet often difficult and elusive, exercise.
Many make the mistake of using the flawed roadmaps of marketers when looking to build their community personas, leading to inaccurate persona profiles. This is because community personas are not only distinct from marketing personas, but they're also grounded in the relationships you build with your members.
When you build community with your members in mind, rather than a hypothetical image of what your members might be, all your community work will become more effective. Furthermore, you will build a community that is durable, more accessible, and equitable.
In this on-demand webinar, Carrie Melissa Jones, Co-Author of Building Brand Communities, clears away the noise around community personas and gives you a method for doing member research to refine your personas.
In this session, you’ll learn:
- The difference between marketing personas and community personas
- How community personas can support marketing
- Determine the MVP of your community personas (and discuss the ethical implications of these)
- How to conduct member research to validate your member personas
Carrie Melissa Jones is a community leader, entrepreneur, and consultant who has been managing online communities since the early 2000s.
Her work influences the world’s leading brand communities including the American Medical Association (in partnership with Sharehold), Brainly, Buffer, Google, and Patreon. In 2016, Salesforce’s Mathew Sweezey named Jones one of three experts to follow on community management. She is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX Media. She is currently working toward an M.A. in Communication, studying online community and its social impacts, at the University of Wisconsin - Milwaukee.