Although developers may share some common traits (you could definitely say they’re intelligent and computer savvy), they are in fact a very diverse bunch. Using the same marketing message to target all of them may prove a costly mistake, as they are not a single homogeneous mass that may be expected to respond in the same way.
The benefits of segmenting the market in smaller groups and targeting each with a tailored message have long since been understood and adopted by marketing professionals. The question is, how do you do so effectively for such a diverse audience as developers are?
Learn from Christina Voskoglou, the Director of Research at /Data as she discusses how to maximise the return of your developer marketing efforts. Christina will touch on:
- Popular segmentation practices that developer marketing leaders use
- How to create homogeneous segments that do not overlap
- Pros and Cons of popular segmentation methodologies
- A data-based approach to defining developer personas
About our Speaker: Christina Voskoglou
As the Director of Research, Christina is responsible for all of /Data’s research products and heads the analyst and operations teams. With more than 19 years of experience in data science, data mining, BI and CRM design, she leads all research for /Data, from planning and methodology, survey design, and data analysis, to insights generation and research commercialisation.
Christina is also behind /Data’s outcome-based developer segmentation model and is the leading /Data researcher in Machine Learning and Data Science.
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