Higher Logic Vanilla Introduces New Brand and Robust Community Software Capabilities

2 minute read

May 12, 2022

Higher Logic Vanilla Introduces New Brand and Robust Community Software Capabilities

Higher Logic Vanilla Introduces New Product Brand and Robust Community Software Capabilities  

Platform delivers powerful customer engagement for organizations through community 

ARLINGTON, VA – May 12, 2022 – Higher Logic, the leading cloud-based community platform, is reinforcing its commitment to creating more meaningful relationships for organizations and their customers with the launch of a refreshed Higher Logic Vanilla product brand and new software capabilities.  

“Higher Logic’s purpose is to connect people, knowledge, and ideas to improve lives and organizations,” says Kevin Boyce, CEO of Higher Logic. “Following the acquisition of Vanilla Forums last year, Higher Logic has continued to accelerate innovation for our customers and their end users to increase engagement and build connections. With today’s announcement, we are excited to introduce a fully integrated, unified brand and broadened set of capabilities that will help organizations better engage their customers, increase retention, drive growth, and build advocates.”  

To enhance the user experience, Higher Logic Vanilla recently introduced several new and improved features, including:  

  • Federated Search – Improves the user experience by bringing customer-facing content from tools such as Zendesk into Higher Logic Vanilla community search, so when a user searches for something, the most relevant results are found, regardless of where it lives.  

  • Deeper Salesforce integration with Salesforce Activity Sync – Helps customer experience teams understand customer behavior, drive more meaningful conversations, and increase retention with the ability to send community activity directly into Salesforce.  

  • Productboard Integration – Streamlines the customer feedback process, better understands customer needs, and builds stronger product with all feedback gathered within the community automatically sent to Productboard.  

“Higher Logic Vanilla has been a strong partner to work with in our effort to empower our customers on their digital adoption journey”, states Stephanie Roodhouse, Senior Director of Customer Advocacy & Experience at Whatfix. “With these recent platform integrations, our business can better address and adapt to the self-service needs of our customers, improve their experience, and drive loyalty, retention, advocacy, and growth.” 

In addition to these recent integrations, Higher Logic Vanilla is expanding its features with a new visual layout editing experience that allows the user to easily create community pages that are unique to each customer’s brand. This is currently in beta and expected to launch June 2022. Additionally, community pages will be even more mobile responsive, and SEO optimized without utilizing any custom code.  

“It’s never been more important for companies to have deep and meaningful relationships with their customers. In our 15 years in business, we’ve seen companies that enjoy the highest growth and retention rates also have the deepest connections with their customers, and they are putting community at the center of the customer experience. With the new Vanilla brand and the innovations we are bringing to market, we reaffirm our commitment to connecting people, knowledge and ideas to improve lives and businesses,” adds Jay Nathan, EVP corporate market and chief customer officer at Higher Logic.  

Further integration with leading third-party software providers, improvements to the Higher Logic Vanilla analytics offering, and enhancements to the Community Platform and Knowledge Base product are also planned for this year. 

For more information visit Higher Logic Vanilla 

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Bella Lane

Written by Bella Lane

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