Launching any initiative is more challenging when it's taken on by enterprise organizations; the sheer amount of resources and vast approval levels can make launching any new project a daunting task. But the fact is, enterprise organizations face a different set of challenges when it comes to community building and development, and it can be difficult to know where to start.
Among other things, building an enterprise community requires thoughtful planning, buy-in from executives spanning the entire organization, and most importantly, a relentless effort to navigate the many roadblocks along the way.
Watch this webinar led by Digital Community Strategist, Chris Detzel, as he outlines the process required for enterprise organizations to successfully launch a community.
Chris has led the development of four enterprise communities, and provides with a behind-the-scenes look at what it takes to see success, including how to mitigate internal politics, budget issues, vendor selection, relationship building, and how to get in front of the right people at the right time. By the end of this webinar, you'll understand:
- How to get in front of executives and get buy-in
- How to garner excitement regarding the community
- How to get community prioritized to the front lines when there are other priorities
- How to determine who you should work with within the organization
Chris is a versatile digital Community Strategist with 15 years of experience. He has owned community vision, strategy, and execution. He has built four enterprise communities from scratch. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer.