An online community can provide many advantages to your business. But you need to build the business case to sell it internally.
You've researched online communities and determined that it would be great for your organization. Securing support from your management team is vital to get resources to get the project off the ground.
We've partnered with analyst firm, Demand Metric, to provide you with this comprehensive business case template that you can use right away.
Building a strong business case is critical to getting executive buy-in to your online community project.
Featuring a flexible and editable Word document, it goes into great detail as to what to include and consider at every step of the plan. You'll be able to tailor each section to further develop the anticipated benefits and empower you to have answers for the tough questions your management team will throw your way.
It covers the following parts:
- Calculate ROI based on savings from call deflection and improved efficiency
- Predict sales impact from improved SEO, conversion rate lift and order values
- Demonstrate improvements to customer satisfaction through Net Promoter Score and Customer Lifetime Value
Download the workbook today.