When members feel a sense of commitment to their online communities, they are significantly more likely to make high-quality, frequent contributions. Based on the most recent social science research of online communities, this webinar will share major theories, findings, and practical applications for securing member commitment - without manipulation or extraction.
Carrie Melissa Jones, founder of CMJ Consulting shares critical insights from the top peer-reviewed research on online community participation from the last five years and covers the four critical components to secure member commitment in your community.
After the webinar, you will be able to:
- Make evidence-based decisions on your member outreach and programming efforts
- Increase the sense of virtual community in your network
- Confidently communicate the value of your community to members and stakeholders
- Attract members who are ready to share and learn together
All registrants will receive a copy of the recording even if they can’t make it live
Carrie is a community leader, entrepreneur, and community consultant who has built community online since the early 2000s. Her work influences the world’s leading brand communities including the American Medical Association, Brainly, Buffer, Google, and Patreon.
Carrie is co-author “Building Brand Communities: How Organizations Succeed by Creating Belonging” and is currently working toward an M.A. in Communication at the University of Wisconsin - Milwaukee.