Vanilla Product Update: Spring 2022

3 minute read

April 22, 2022

Vanilla Product Update: Spring 2022

Spring is in the air, which means it’s time for another Vanilla Product Update! We’ve announced a lot of big enhancements, but in case you missed it, here’s what’s new.  

Integrations 

A big focus over the last few months for Vanilla was developing new integrations that help you put community at the center of your customer journey by allowing you to use community as your customer ’hub’. Community is more than just help forums – it’s the central meeting point for your customers to gather around your brand, find information and connect with others. The new Federated Search integration is key to powering this vision.  

Federated Search   

The new federated search feature allows you to bring all your customer-facing content into Vanilla community search, so when a member searches for something, community surfaces the most relevant results, regardless of where it lives.  

Our first Federated Search Connector is for Zendesk Guide, which allows companies that use the Zendesk knowledge base to pull Zendesk articles into community search, centralizing your help and enabling a true self-service experience for your customers.  

We’re working on more Search Connectors as we speak – get a sneak preview of what’s coming in the Spring 2022 Product Update webinar, and find out more about Federated Search and the Zendesk Search Connector in the launch blog post.  

Salesforce Activity Sync 

We’ve added a big feature to the Vanilla Salesforce integration – we can already create cases/leads/contacts from Vanilla to Salesforce, and now, we can send community activity to Salesforce! This is an important feature for CX teams who use Salesforce to understand their customer behaviors. Viewing community data alongside Salesforce data allows teams to have more meaningful conversations and understand how community is impacting the success of the account.    

Learn more about this integration and how it’ll drive insights across your business in the launch blog post.  

Productboard Integration 

Community is transformational in helping Product teams cast a wide net to solicit feedback, and tap into a broad audience of customers and prospects to share ideas and feedback about your product or service. Community serves as the front-end to collect feedback, but Product teams live and breathe in tools such as Productboard every day.  

The new integration automatically sends all the feedback that is gathered in the community to Productboard, which acts as the backend feedback database, for PM’s to then review, assign to a feature, and prioritize accordingly.  

Productboard roadmaps can also be embedded in your idea category in Vanilla, so that PM’s can keep their customers in the loop about what’s next on their roadmap and how the community is contributing to those plans.  

Learn more about how PM teams can integrate community and Productboard in the launch blog post.  

 

Analytics 

Since the release of the new analytics experience back in November 2021, we’ve been adding and improving on analytics, so that you can get the most out of your community data, build custom dashboards, and report on the metrics that matter the most to you.  

Search term analytics is the biggest new feature we’ve added this past quarter, which brings a new search data stream into analytics, allowing you to identify community trends – what help people need the most and what in your community is most important to your members.  

There’s a lot more coming – so be sure to catch the recording of the Spring Product Update webinar, if you haven’t already.   

Theming Experience 

We’re close to launching a brand-new theming experience and a handful of new widgets… there are lots of exciting updates to come. If you missed the Spring Product Update webinar, make sure you check it out to see a live demo of what is coming and how it’s going to help transform your community.  

What’s Next 

In addition to theming updates coming soon, we have a lot more on the roadmap for Summer 2022 that we were excited to share this week during the Spring Product Update webinar. Check out all this and more in the Success Community.  

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Victoria Burt

Written by Victoria Burt

Victoria is the Product Marketing Manager at Vanilla Forums. Having held roles in Product Marketing and Product Management at tech companies over the last 10 years, Victoria lives and breathes bringing SaaS products & features to market

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