The Hard Truths About Community Content
Your community content strategy is so important to the long-term success of your community. But what does effective content look like? Jenny Weigle explains...
Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning.
For an online community to evolve and meet its potential, it’s of paramount importance to have a content strategy in place.
However, many community professionals find it difficult to differentiate between content and engagement. They can find it hard to identify what counts as true, valuable content.
Jenny Weigle helps us understand the hard truths about community content. Breaking down what community managers should and shouldn’t be concentrating on, Jenny will help you formulate a strategy that leads to long-term success.
Watch this webinar to learn:
What content IS and what it ISN'T
The differences between content and engagement
How to prioritize and measure content