Applying Customer Success Strategies to a Customer Community

Mike is the Corporate Marketing Manager at Higher Logic, and joined via Vanilla in early 2020 from the travel industry, working in Operations, Marketing and Client Satisfaction. Working in SaaS and Community has given him a front seat view of the development of Customer Success and Customer Experience as a vital strategy.

He holds an MA in English Language and an MBA from The University of Leicester and enjoys digging for, and presenting insights to any and all areas of business.

Customer success professionals know that the strategies they use on a daily basis work. What they might not realize is that these same principles can also be applied in a community setting.

Adapting to a success community may seem like taking on a bigger workload, but actually, the same onboarding strategies CSMs use every day, are ideal for community onboarding too.

Running a successful customer community is not some big and scary initiative, it’s something that you already have the institutional knowledge to achieve.

Mike Ellis leads Applying Customer Success Strategies to a Customer Community to help you understand how a successful online community belongs with Customer Success. Watch this webinar to find out:

What a successful customer community can bring to a business
How community can help CS and cross-organization objectives
The CS skills that are applicable across your organization
Why onboarding is paramount to the success of a community

Don’t sit around worried that a customer community is a mountain to climb; register for this webinar to learn why a community is necessary to your future customer success endeavours, and completely achievable!

Applying Customer Success Strategies to a Customer Community

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