Over the past few years, support communities have grown in popularity and become an increasingly critical piece of the self-service strategy for technology firms.
In the age of subscription selling, customer success, and product led growth, however, smart companies are leveraging customer communities to become a one-stop shop that serves every step of the digital customer journey.
John Ragsdale, Distinguished Researcher and VP of Technology Ecosystems for TSIA, discusses TSIA’s Enterprise Community Progression Model, and describes the natural evolution he is seeing support communities take as they expand their target audience, content focus, and use cases, to become an industry thought leader hub.
John and Adrian Speyer, Head of Community at Higher Logic, discuss a number of topics, including:
- Open vs. closed (gated) communities
- Leveraging communities to support a freemium product offer
- How communities enable adoption and retention
- The importance of integrating community activity to CRM
See you there!