The Power of Community Member Research

If you’re preparing to launch a community, or are working on a strategic pivot to your existing community, community research is imperative to your success.

Carrie Melissa Jones is explaining how thorough research can help you build a successful community and impact the outcomes of your community investments.

On Demand Webinar

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Carrie is a community leader, entrepreneur, and community consultant who has built community online since the early 2000s. Her work influences the world’s leading brand communities including the American Medical Association, Brainly, Buffer, Google, and Patreon. In 2016, Salesforce’s Mathew Sweezey named Jones one of three experts to follow on community management.

She is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX Media. She is currently working toward an M.A. in Communication at the University of Wisconsin – Milwaukee.


Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go.

The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations.

But, brands can avoid this. They can use insights, advice, and qualitative data about community members to build successful, promising communities.

Join Carrie Melissa Jones in the on-demand webinar as she shares the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value.

Register to get practical advice on how to:

  • Present a case for why research matters to various parts of your organization
  • Plan community-specific research
  • Confidently conduct interviews, surveys, workshops, and other forms of research that help your community deliver continued impact to your business
  • Directly impact the success of your community investments

Are you intrigued yet?

Want to harness to power of your community to make smarter business decisions based on evidence? Watch the on-demand webinar now!