One of the biggest challenges that comes with having a community is knowing what it is that your members want from the community, and what motivates them to participate. Even some of the more experienced organizations wrestle with this issue. It’s not uncommon to simply make these assumptions about your community instead of buckling down and really getting into the minds of your members to discover that why factor. As a result, our communities aren’t nearly as important to members as they could be, since often times, they were designed with these assumptions in mind.
In order to create a community that really means something to your members, you need to see things from their point of view. Take a walk in their shoes; this will help you boost engagement, improve member satisfaction, and increase brand loyalty.
During this presentation FeverBee’s Richard Millington dives deeper into this topic and provides viewers with some invaluable actionable insights. Some of the topics that Richard covers include:
How to undertake a deeper level of audience research
How to build unique membership segments
Processes to refine your concept of what motivates your members
Applying the principles of psychology to build a bigger, better, and more active community
These insights will help you make sure that you’re make the best of your community and deliver exactly what your members want.
Richard Millington is the founder of FeverBee and the author of Buzzing Communities. Over the past 14 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.
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