Most companies run their communities with small teams. A single community manager can’t possible hope to engage 15,000+ people individually each day, or even each month. But they certainly can engage 15 Super Fans directly, for example. Those Super Fans, in turn, engage 150 key community members. And before you know it, those 150 people have spread the word about key issues to the entire community.
The value that a Super Fan program can bring to a community can't be understated. Produced in collaboration with Jake McKee of
Community5, this free guide will teach you how to create your own program, and cover a number of related topics, including:
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What is a Super Fan, and why do they do what they do?
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How can you select the right people for the “job”?
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How should membership operate to be the most effective?
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How can you actually build and launch this program?
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How can you measure the success of this program?
