Community strategies can (and often do) generate incredible results for brands. But not all community investments are created equal. How does your community stack up to some of the most successful companies around the globe?
Today, over half of the Fortune Global 50 and the 50 highest-valued startups invest in community programs. That means they employ at least one community professional and have at least one dedicated program to connect members to one another.
Even (and especially) if your company didn’t make either of these lists, it’s vital to know how these top players are impacting the business landscape for the rest of us.
Watch as community consultant and researcher Carrie Melissa Jones shares the latest community investment trends of the Fortune Global 50 and the WSJ Billion Dollar Club from her company’s recent study "How the World’s Top Brands Invest in Community". She’ll walk you through the must-know trends, most common confusions, and inspiring success stories. This will not only help you benchmark your own programs, but also teach your team what this whole “community” thing really means -- and why it’s worth continuing the investment.
You will walk away understanding how to:
Compare how your program stacks up with others in your industry, region, or company age.
Identify the most common ways that organizations confuse community programs, thus causing internal confusion and misallocation of time, money, and resources.
Share your learnings with your team to Inspire them with the success stories and data from 100 top global organizations
About our Speaker:
Carrie Melissa Jones is a community leader, entrepreneur, and strategist who has managed online communities since the early 2000s. As the founder of Gather Community Consulting, she has created communities with organizations including the American Medical Association, Brainly, Buffer, Nerdwallet, and a 2020 candidate for US president. She is the co-author of the forthcoming book Building Brand Communities.
Prior to founding Gather, she served as Founding Partner and COO of CMX, Head of Community at Scribd, and Community Manager at Chegg
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