Should Customer Success Own Customer Marketing?

Customer marketing creates tangible business effects and is more cost effective than traditional marketing initiatives. Customer success is dynamically positioned to drive positive customer marketing outcomes.

The future sales engine of a business lives outside of the conventional sales team.
Apportioning the task of sales across employees and customers alike can build a better revenue model and create long-term value.

Customer success KPIs and metrics align almost identically with the outcomes of customer marketing.
The foundation of customer marketing should live with customer success.

Offering value additional to your product or solution is the key to retention.True customer knowledge lives with customer success teams, and this insight is paramount to answer: ‘What’s in it for your customers?’.