How do you harness the power of word-of-mouth marketing? Building a brand advocacy program is the key. Brand advocacy programs allow you to capture and harness your most vocal and influential users and partner with them to create win-win benefits. 

In this webinar, we will teach you how to build your own brand advocacy program. We'll share insights from research as well as give you first-person experience from Hootsuite's Alicia Taggio, who has built Hootsuite's program and scaled it to over 500 ambassadors in 50 countries.

Watch and learn how to harness the power of brand advocates in your community.

In this video, you will receive:

  • An understanding of what advocacy is and how it can work for your brand
  • A guide for how to build an advocacy program including outlining benefits, an ambassador journey, and scaling for long-term success
  • Best-in-class measurement strategy for advocacy

Our Presenters:

David-Spinks-CMX-East-Speaking-Circle.pngDavid Spinks
CEO of CMX
CMX-Circle-Logo.jpg
alicia_hootsuite_round.png

Alicia Taggio
Advocate Marketing Manager Hootsuite
hootsuite-horizontal-black-registered.png


Host:

Adrian_Pic.pngAdrian Speyer
Marketing Manager
logo.png

 

*This form collects your business information, including name and corporate contact information so that we can add you to our marketing programs. Review our privacy policy to learn how we protect and manage your information. You can opt-out from receiving marketing messages from Vanilla at any time. You further authorize Vanilla to pass your information to CMX for these purpose.