How do you harness the power of word-of-mouth marketing? Building a brand advocacy program is the key. Brand advocacy programs allow you to capture and harness your most vocal and influential users and partner with them to create win-win benefits. 

In this webinar, we will teach you how to build your own brand advocacy program. We'll share insights from research as well as give you first-person experience from Hootsuite's Alicia Taggio, who has built Hootsuite's program and scaled it to over 500 ambassadors in 50 countries.

Watch and learn how to harness the power of brand advocates in your community.

In this video, you will receive:

  • An understanding of what advocacy is and how it can work for your brand
  • A guide for how to build an advocacy program including outlining benefits, an ambassador journey, and scaling for long-term success
  • Best-in-class measurement strategy for advocacy

Our Presenters:

David-Spinks-CMX-East-Speaking-Circle.pngDavid Spinks

Alicia Taggio
Advocate Marketing Manager Hootsuite


adrian hex-1Adrian Speyer
Marketing Manager


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