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Communicating in your native language is very powerful and can make customers feel welcome and heard. However, creating multilingual communities online is not just important - it’s complicated. Successfully supporting customers in their own language goes much further than just translation; there are many things to consider.
Join us as Adrian Speyer, Head of Community for Vanilla, shares his years of experience in creating and working with companies looking to create global communities. He will unveil his secrets for your success and the things to watch out for when you decide to dip your toes into creating multilingual communities.
You can expect to learn the following:
- How to determine which languages and countries to support with an online community?
- What is the difference between translating and localization?
- The effects of multilingual support on purchasing behaviour and loyalty
- Which online communities are doing this well?
Adrian Speyer is the Head of Community for Vanilla, and has been building communities for more than a decade. He has over 20 years experience working at, and with multinational companies, where multi-cultural sensitivity is a key ingredient for success.