The Power of Community Member Research
August 12th @ 12PM EDT
Carrie is a community leader, entrepreneur, and community consultant who has built community online since the early 2000s. Her work influences the world’s leading brand communities including the American Medical Association, Brainly, Buffer, Google, and Patreon. In 2016, Salesforce’s Mathew Sweezey named Jones one of three experts to follow on community management.
She is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX Media. She is currently working toward an M.A. in Communication at the University of Wisconsin - Milwaukee.
Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go.
The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations.
But, brands can avoid this. They can use insights, advice, and qualitative data about community members to build successful, promising communities.
On August 12th at 12 pm EDT, Carrie Melissa Jones will be sharing the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value.
Register to get practical advice on how to:
Make sure you don’t miss out on this incredibly insightful webinar!