Carrie is a community leader, entrepreneur, and community consultant who has built community online since the early 2000s. Her work influences the world’s leading brand communities including the American Medical Association, Brainly, Buffer, Google, and Patreon.
Carrie is co-author “Building Brand Communities: How Organizations Succeed by Creating Belonging” and is currently working toward an M.A. in Communication at the University of Wisconsin – Milwaukee.
The answer to the “How does it scale?” question in community building is simple: Distributed leadership. Distributing leadership allows community managers to proactively grow and engage their communities.
But how do you distribute leadership?
The key to community leadership programs — whether for super users, advocates, ambassadors, or anyone else — is investing in long-term relationships, not transactional ones. To do this right, you’ve got to get the experience and reward structures right.
Join Carrie Melissa Jones as she explains how to best plan community leadership programs.
Watch the recording to learn: