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Deep dives into experimenting with online communities
Venessa Paech is a leading APAC community builder, strategist and researcher. Her work has helped build communities for Arts Hub, Lonely Planet, realestate.com.au, Envato, Australia Post, Teach For Australia and more.
In 2009, Venessa founded the Australian Community Managers Roundtable, and in 2011, launched Swarm, Australia’s conference for community practitioners. She co-founded the Australian Community Managers network (ACM), an online community hub for research, advocacy and training, and spearheaded a national Community Management Code of Ethics. Venessa teaches online community management at the University of Sydney, where she is also pursuing a doctorate in community and machine culture.
Australian businesses have been experimenting with online communities since the 1990s. That’s before most companies in North America even knew what online community was.
Over the past 15 years or so, however, social media has taken a hold of us all. But there has been a universal move of late to lessen our dependencies on third-party social media.
Savvy businesses have always understood the importance of customer experience, and many are starting to realise that community can promote an improved, more cost-effective customer experience without reliance on third parties.
For almost 30 years, businesses in Australia have been dipping their toes into the community pond, but now that community programs are proven to be integrated, value generating, and operationally transformative for organisations, it’s time to dive right in.
Join us as we host Australia’s leading community expert Venessa Paech. Watch this session to learn:
